As online shoppers become overwhelmed with choices and options, it is increasingly important to make shopping as effortless and seamless as you can. Customers who encounter a frustrating and confusing shopping experience could abandon their carts and leave negative reviews that will convince others to stay away from the store.
These ecommerce design errors can cause serious damage to your sales. Fortunately, a majority of them are preventable by careful planning.
Using Low-Quality Images
There is no one who wants products that aren’t displayed in the best possible light. This is the reason it’s important to have high-quality images used on your e-commerce website. Poor quality images will not only deter customers, but will also harm the reputation of your brand.
Not Offering a Guest Check-out Option
Not offering a guest checkout option is another mistake that can deter potential customers from purchasing items on your site. A lot of customers are uneasy when asked to sign up for an account, particularly when they are required to input their personal details, such as their email address. Instead, you should let your customers to sign up using their social media accounts in order to simplify the process and reduce privacy concerns.
Another major ecommerce design blunder is having a messy and disorganized menu structure. It’s essential to have a clear plan for how each page on your site will look so that navigation is clear and easy for customers. Make sure that each page is organised according to the kind of content it has and make it easy for customers to locate the items they’re looking for.