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You’ve seen it in your own feeds such as those Instagram ads promising to help you earn $10,000 per month, those users on LinkedIn who are constantly talking about themselves, or the typical influencer. These are all examples of marketing that encourages self-promotion. While they can be annoying at times however, they can be effective when executed properly.

Self-promotion is important as it increases awareness of your talents and capabilities that can lead to opportunities that will assist you in advancing your career or even switch professions. It also lets you share your achievements with others, who can assist you with anything you may need in the near future. Without it, you run the risk of being a victim of the work of others, and leaving opportunities open.

It isn’t easy to master self-promotion as it is often difficult to tell when it is too much, or if you are being perceived as a bragging braggart. Numerous studies have revealed that braggadocio makes others feel irritated and jealous, and it can lead to negative performance reviews.

Self-promotion that is constructive On the other hand, it is about demonstrating to others your unique value offering. It is about demonstrating to others what you do well and how you can do it better, and how your skills can solve their problems. Many find this a daunting task, especially those who suffer from impostor’s syndrome and aren’t comfortable talking about their achievements. But, mastering the art of self-promotion can result in more opportunities and a longer career in the workplace.